🔥 Landscape Lighting Secrets Members: $250 off first month on Pro or Premium + White Glove Setup FREE ($497 value). Founding rate locked in for life. Limited spots.
🔦 the revenue operating system
for landscape lighting business owners
You're Losing $10K+/Month to Leads That Slip Through the Cracks.
Luxio Lab is the done-for-you automation machine that captures every lead, closes more estimates, and fills your calendar on autopilot - built specifically for landscape lighting pros, by someone who built and sold a $200K/month lighting company.
Month-to-month. No contracts. White Glove Setup included for founding members.
24/7
AI chatbot working
while you're on a job
3×
More Google reviews
without asking manually
<15s
First response to every lead:
nights, weekends, holidays
3.4x
Conversion lift when leads are answered while intent is hot
24/7
AI chatbot working
while you're on a job
3×
More Google reviews
without asking manually
<15s
First response to every lead:
nights, weekends, holidays
3.4x
Conversion lift when leads are
answered while intent is hot
Revenue Calculator
How Much Are You Actually
Losing Right Now?
Move the sliders to your numbers and see what unanswered calls, and unclosed estimates alone are costing you, before reactivation and referrals..
Illustrative estimates only. Missed-call opportunity assumes 15% of missed qualified calls are recovered into jobs. Estimate opportunity assumes structured follow-up recovers 15% of estimates that otherwise would not close. Actual results vary based on lead quality, close rates, project values, response time, market conditions, and follow-up performance.
the real problem
The Problem Isn't Your Work.
It's Your Revenue Leaks.
Most landscape lighting pros are missing 40–60% of their inbound leads. That's $5K–$15K+ per month walking out the door - because you were on a ladder when they called, forgot to follow up on an estimate, or never asked your best customers for a referral.
Missed Call = Missed Job
You're on a ladder. They call. They hang up. They call the next guy on Google. You never knew they existed, and lost was a $10K job.
Estimates Going Cold
You walked the property. Designed it in your head. Sent the quote. Got busy. Two weeks later they hired someone else. One missed follow-up text. $14k gone.
Referrals Sitting Dormant
You've installed at 400 properties. But referrals only trickle in by accident. And referrals close easier at higher prices. That's a huge revenue stream sitting untapped.
Slow Season Blindsides You
November hits and you're doing the math at 3AM. No pipeline. No reactivation plan. No way to tell your guys they're covered. Just hope - and hope isn't a strategy.
Your Reputation Doesn't Match Your Work
That other guy, with worse installs, has 200+ reviews and dominates search. You do better work. But your Google profile doesn't show it. That costs you jobs every single week.
Your Evenings Belong to the Business
Texting back leads at 9PM. Following up on quotes from your couch. Reminding people about appointments. Work that shouldn't need you - but does, because there's no system.
What Changes
Before & After Luxio Lab
BEFORE Luxio Lab
BEFORE Luxio Lab
Missed call = missed job
Estimate goes cold while you're slammed
200 installs. 22 Google reviews.
Slow season blindsides you every November
Evenings spent texting leads from your couch
After Luxio Lab
After Luxio Lab
Auto-text fires in under 60 seconds. Lead stays warm.
Multi-touch follow-up fires automatically until they respond.
Review request fires after every job. No chasing.
Reactivation campaigns fill the calendar weeks in advance.
System handles every conversation. Automatically.
Built by someone who's been there
This Was Built by a Lighting Pro
Who Lived Every One of These Problems.
This Was Built by a Lighting Pro Who Lived Every One of These Problems.
Ryan Lee spent years in the trenches of landscape lighting — growing his company from scratch to $200K+/month before selling it in 2019. He didn't inherit a CRM or a marketing team. He built everything manually, made every mistake in the book, and figured it out the hard way.
For the past 7 years he's been coaching landscape lighting contractors through Landscape Lighting Secrets — the industry's premier mastermind — teaching the exact sales and marketing systems that double profits without doubling workload.
He's seen the same pattern destroy good operators over and over: great craft, no backend. So he built one, specifically for landscape lighting business owners who need a system to make more sales while getting their time back.
"Every strategy I teach in Landscape Lighting Secrets — follow-up, referrals, reviews, reactivation — I've now automated into a single system. You shouldn't have to do any of this manually. That's what Luxio is." — Ryan Lee
If you're in the mastermind, you've heard the playbook. This is the machine that runs it, so you can focus on what you're actually good at.
Ryan Lee
Founder, Luxio Labs & Landscape Lighting Secrets
- ★ Built & sold a $200K/mo landscape lighting company (2019)
- ★ Founded the world's first coaching program for lighting contractors
- ★ 7 years coaching hundreds of lighting pros to double their profits
- ★ $15M+ in personal sales across multiple businesses
- ★ Host of "Lighting for Profits" podcast
- ★ Founder, Light It Up Expo — Orlando
- ★ HouseCall Pro certified integration partner
How It Works
Live in Under a Week.
Running 24/7 From Day One.
⚙️
White Glove Onboarding
One onboarding call with our team. We handle the DNS configuration, phone number setup, AI training, automation sequences, and HouseCall Pro integration. You answer a few questions about your business. We build the machine.
⏱ Most clients fully live in under a week
🚀
You Go Live
Missed call text-back: active. AI chatbot on your website: live. Estimate follow-up sequences: loaded. Automated review requests: on. Everything fires from day one, zero manual work required on your end.
✦ Everything fires from day one
🔁
The Machine Works 24/7
A missed call at 11PM triggers an auto-text in under 60 seconds. A cold estimate gets followed up at day 2, day 3, day 5, without you thinking about it. A job wraps up and a review request goes out the next morning.
✦ Never misses a lead, a follow-up, or a review request
Ninety seconds
Watch The System
Work A Lead
From missed call to booked appointment to five-star review. One system runs the whole lifecycle, and your team never touches it.
What Lighting Pros Say About
Ryan Lee's Systems
Real results from
real contractors.
The playbook already works — Luxio Lab is what makes it run automatically.
★★★★★
"This year, thanks to Ryan, I have almost been able to triple our numbers. We're exploding right now. I'm scaling the company where I'm able to hire crews and actually be a business owner — and enjoy time with my family."
Nick Luckett
Landscape Lighting Contractor
★★★★★
"I'm 5/5 on closes in the last 7 days. Closed 3 on the spot. My confidence is through the roof. Thanks for the tools and training, Ryan Lee."
Scott W.
Landscape Lighting Secrets Member
★★★★★
"Not only did I sell a $20,000 job — the customer upgraded fixtures I wouldn't have even offered without Ryan's program. Just that one job added $3K–$4K in profit I wouldn't have had."
Chris Apfelstadt
Landscape Lighting Contractor
★★★★★
"He's a good coach. I'm certain he can help just about anybody who's a motivated business owner in landscape lighting. I can't recommend Ryan enough. Great guy. Really knows his stuff."
Woody Kerwin
Landscape Lighting Business Owner
★★★★★
"For someone who knew absolutely nothing about landscape lighting just 9 months ago — to creating designs customers love and charging a price point that funds real growth. Couldn't have done it without Ryan Lee."
Spencer C.
Lighting Academy Member
★★★★★
"I'm so excited to share that we just sold the largest job of our 20 years in business! The job is more than our total annual revenue just a few years ago. All I've learned in Landscape Lighting Secrets has helped immensely.
Michele M.
Landscape Lighting Secrets Member
🚀 Beta Client Results Coming In — We launched Luxio Lab with a beta group in 2026. Results are coming in live. Check back after our official launch at Landscape Lighting Secrets on September 10th.
The Luxio Method
Three Systems. One Machine.
Zero More Leads Left Behind.
Most lighting businesses don't have a lead problem - they have a revenue leak problem. These three systems seal every crack where your money is escaping, and compound on each other the longer they run.
01
CATCH
Never Miss a Lead Again
02
CLOSE
Convert More Estimates Into a Closed Jobs
03
COMPOUND
Happy Customers Become Your Strongest Leads Source
01
System One — Catch
Stop Paying for Leads
You Never Even See.
Every missed call, every slow reply, every un-answered form fill is money you already paid for — walking straight to your competitor. The Catch system ensures every lead that reaches out gets a professional response in under 60 seconds, even when you're on a ladder.
📲 Missed call text-back
Never lose a $10K job because you were on a ladder when they called. Every missed call triggers a professional branded text in under 60 seconds — keeping the lead warm while you finish the job.
🤖 AI website chatbot — 24/7
Your website answers questions and books consultations even at 11PM. The chatbot speaks landscape lighting, captures lead info, and hands off booked appointments to your calendar automatically.
📋 Dream Book lead capture funnel
Capture leads on autopilot with this built-for-you funnel that shows potential customers what landscape lighting could do for their home with 100+ Pinterest photos of epic landscape lighting designs.
⚡ Speed-to-lead sequences
First to respond wins - and you'll always be first. Every form fill, ad lead, or referral triggers an instant SMS sequence. Sub-60-second response can double your conversion rate.
💡 "You're already paying for the lead. Stop letting them walk out the door because no one responded fast enough."
02
System Two — Close
Stop Losing the Jobs
You Already Walked.
You walked the property. Drew the design in your head. Sent the quote. Then got slammed. Two weeks later: "We went with someone else." That was a $14K job lost to one missed follow-up. The Close system makes that impossible.
⏰ Appointment reminders and reconfirmation
Wipe out no-shows and get wasted drive time back. Automated reminders with reconfirmation slash no-show rates. If they cancel, a re-booking sequence fires instantly.
🎬 Pre-sales 3-video series
Walk into estimates already trusted. Three short videos go out before every appointment — building credibility, handling common objections, and setting expectations before you say a word.
📩 Timed estimate follow-up sequences
Stop losing the jobs you walked and quoted just because life got busy. Multi-touch SMS and email follow-up fires automatically — adding value at each step, not just nagging.
🧠 AI conversational follow-up (Pro Plan)
When a lead replies, AI responds to texts AND emails - so every lead gets followed up, even if you're mid-install at 2PM on a Friday.
Objections, pricing questions, scheduling - all handled automatically.
💡 "You already gave the estimate. Now leverage the system to follow up at the right time with the right message, so you can convert that lead into a paying client."
03
System Three — Compound
Turn Every Happy Customer
Into Your Salesforce.
You've already done the work. You've already earned the trust. Now get paid for the relationship — with reviews that stack every week, referrals that flow without asking, and reactivation campaigns that fill your calendar before slow season starts.
⭐ Automated Google review requests
Wake up to new 5-star reviews every week without asking a single customer. Review requests fire automatically at the perfect moment after job completion — no awkwardness, no chasing.
🤝Referral automation
Turn happy installs into an unpaid sales team. Systematic referral asks go out at peak satisfaction — the right message, at the right time - and turn goodwill into booked jobs.
💎 Database reactivation campaigns
The goldmine is already in your contacts. Past leads who never turned into customers get reactivated with a special limited time offer.
🌧️ Rainmaker seasonal campaigns
A 3 day sequence of emails, SMS messages and ringless voicemails that turn old customers into more income. Bolt on service or maintenance plan upsells included.
💡 "400 installs. 22 reviews. The gap between where you are and where you want to be is already sitting in your database — waiting to be activated."
Missed Call Text-Back + Voice AI (premium plan only)
Never miss a call,
ever again
When you're on a job site, you can't answer the phone. But every unanswered call is a warm lead looking for exactly what you do - and if they hang up and call the next guy, you're not getting that job back.
Luxio's missed call text-back fires a professional, branded message in under 60 seconds. The Voice AI goes further — answering calls directly, qualifying the lead, and booking them to your calendar while you're still on the ladder.
The result: Zero missed opportunities. Your phone works 24/7 even when you can't.
AI Conversational Chatbot
Turn leads into
revenue, on autopilot
Your website gets visitors at all hours — people researching landscape lighting on a Saturday night, a Sunday morning, or while you're mid-install on a Tuesday. Without a chatbot, every one of those visitors just leaves.
Luxio's AI chatbot answers questions, qualifies the lead, and books them directly to your estimate calendar — all in real conversation, without you lifting a finger. It speaks landscape lighting. It knows your service area. It closes the loop.
The result: Booked appointments from website visitors who never even called you.
Automated Review Requests
Build a 5-star reputation
on autopilot
You've done 400 installs. Your customers are genuinely happy. But you have 22 Google reviews — because asking for them is awkward, easy to forget, and the last thing on your mind when you're driving to the next job.
Luxio fires a personalized review request automatically after every completed job - at the moment your customer is most satisfied. No copy-pasting links. No reminders to yourself. Just a steady stream of 5-star reviews stacking up every week while you work. Ai even responds to reviews for you!
The result: Your online reputation finally matches the quality of your work.
integrations
Your Field Software.
Finally Talking to Your Marketing.
🏠 HouseCall Pro
Native API integration included on all plans. Job completed? Luxio fires the review request. New estimate sent? Follow-up sequence starts. It all happens automatically - no manual triggers, no copy-paste.
✅ Live on All Plans
⚡ Field Task
Replace HouseCall Pro or Jobber entirely. Full dispatch, scheduling, GPS tracking, invoicing - all talking natively to your Luxio automations. Most clients save $125–$275/month. Built from scratch by the Luxio team to eliminate the field software gap once and for all.
🔜 Coming Soon — $75/mo add-on
Jobber integration in progress. Customer Factor, ServiceMonster + others via Zapier.
Simple, Transparent Pricing
Pick Your Plan.
Start Closing What You're Missing.
All plans include pre-built automations, HouseCall Pro integration, and onboarding support. Month-to-month. No contracts. No tech headaches.
🔥 Landscape Lighting Secrets Mastermind Members: Get the Pro plan ($497/mo value) for just $247/mo — plus white glove setup ($497 value) included. Founding member rate, locked in for life as long as you stay active. Limited spots.
Starter
The Foundation
The essential automation stack. Catch every lead, cut no-shows, and stack Google reviews automatically - without touching any of it manually.
$297/mo
Missed call, text back (<60-second auto response)
Lead capture chatbot (website)
Dream Book lead capture funnel
Speed to lead follow-up sequences
Pre-sales 3 video nurture sequence
Estimate follow-up sequence
Appointment reminders plus reconfirmation
No-show reactivation
Social media planner (Instagram, FB, GBP)
Automated Google review requests
HouseCall Pro integration
White Glove Setup ($497 value)
⚡ MOST POPULAR
Pro
The Full System
Everything in Starter + AI-powered chat bot, referral engine, reactivation and rainmaker campaigns that fill your calendar without spending a penny.
$497/mo
🔥 LLS Members: $247/MO (save $250)
Everything in Starter, plus:
AI chat bot (qualifies + books)
AI conversational follow up (text + email)
Custom Ai training (based on your company)
Referral automation
Rainmaker campaigns (pre-built)
Database reactivation campaigns
Reputation management dashboard
Ai review responses
Priority support
All future automation updates included
premium
Voice Ai + Concierge
Everything in Pro + Voice AI that answers calls, qualifies leads, and books jobs while you're on the ladder. Your phone works even when you can't answer it.
$997/mo
🔥 LLS Members: $747/MO (save $250)
Everything in Pro, plus:
Voice AI Agent - your phone answers itself. Qualifies leads. Books appointments all while you're on the ladder.
Custom AI voice persona set up
White glove onboarding (done for you)
First access to new automations + beta features
White Glove Setup
$497 → FREE for Founding Members
One-on-one setup session. DNS config, A2P cert, phone number setup, AI training, full customization. We configure everything — you show up on your first call and get to work.
Field Task Add-On (Coming Soon)
$75/mo
Don't have a CRM? Want to replace HouseCall Pro or Jobber entirely? We can help! Full dispatch, scheduling, GPS tracking, invoicing - all talking natively to your Luxio automations. Most clients save $125–$275/month.
FREQUENTLY ASKED QUESTIONS
Everything you need to know about Luxio Labs Revenue Optimization System.
What is Luxio Lab?
Luxio Lab is a done-for-you automation system built specifically for landscape lighting business owners.
It captures every lead that comes in (calls, texts, forms, chat)...
Follows up automatically on estimates...
Requests reviews from happy customers...
And reactivates your database - so past clients and referrals turn into new revenue.
Think of it as the backend you never built.
The system that works 24/7... even when you're on a ladder.
It integrates directly with HouseCall Pro (and other field service platforms on the way)...
So everything runs in the background while you focus on installs.
Who is Luxio Lab for?
Landscape lighting business owners who are doing good work... But losing money to disorganization.
If you're missing calls because you're on a job site...
If estimates are going cold because you forgot to follow up...
If you have 400+ happy customers but only 22 Google reviews...
If slow season blindsides you every year...
Luxio Lab was built for you.
It's especially powerful for owners in the $250K-$800K revenue range...
Who know they SHOULD be making more...
But don't have the time (or tech skills) to build a system themselves.
How does Luxio Lab improve speed to lead?
Speed to lead is the #1 factor in whether a prospect books with you or your competitor.
Studies show that responding within 5 minutes increases your close rate by 400%.
But when you're on a job site... that's impossible.
Here's how Luxio Lab solves it:
→ Missed call text-back: Every missed call triggers a professional branded text in under 60 seconds—keeping the lead warm while you finish the job.
→ AI website chatbot: Your site answers questions and books consultations 24/7—even at 11PM on a Saturday.
→ Instant lead response sequences: Every form fill, Facebook lead, or referral triggers an automated SMS sequence - so you're ALWAYS first to respond.
The result?
You respond faster than your competitors. Every single time.
Without lifting a finger.
Do I need to be "tech-savvy" to use this?
Nope. We built this FOR people who don't want to mess with tech.
You'll get a group onboarding call to walk you through everything step by step...
Plus a support team that actually responds.
How long does setup take?
Most people are up and running in under a week.
We don't just hand you software and say "good luck."
We handle the heavy lifting. You just plug in your info and let it run.
Does this integrate with HouseCall Pro?
Yep. Native API integration.
Job completed in HCP? Review request fires automatically.
New lead in? Speed-to-lead kicks in before you've put the truck in park.
What if I've tried CRMs before and hated them?
We get it. Most CRMs are built by Silicon Valley nerds who've never run a truck.
Luxio Labs is different.
It's built by someone who's been EXACTLY where you are (Ryan Lee built and sold a $200K/month lighting company.)
So everything inside Luxio is built for PRACTITIONERS. Not software nerds.
Pre-built automations. Simple setup. Real support.
Can I cancel anytime?
Yep. Month-to-month. No contracts.
If it's not working for you, you can cancel. But we're confident you won't.
Because when you start seeing missed calls turn into booked jobs...
And cold estimates turn into closed deals...
And Google reviews stacking up every week without asking...
You're not gonna want to go back to doing this manually.
How much time will this save me?
Most people get back 10-15 hours per week.
Because you're not manually texting leads at 9PM...
Or remembering to follow up on estimates.
Or chasing happy customers for reviews.
The system does it FOR you.
Which means you can actually show up to your son's game.
Or take your wife to dinner.
Or just... not be glued to your phone every night.
How is this different from hiring a marketing agency?
Agencies charge $1,500-$2,000/month...
Promise the world...
And deliver a spreadsheet full of metrics you don't understand.
Luxio Lab is $297-$997/mo... And YOU own the system.
No waiting for someone to "get back to you."
No wondering what they're actually doing with your money.
Just automations that run 24/7...
Capturing leads, closing estimates, and stacking reviews...
Whether you're thinking about it or not.
Is this JUST for Landscape Lighting Secrets members?
Nope. LLS members get a special founding rate ($247/mo for the Pro plan).
But ANYONE in landscape lighting can join.
You don't have to be in the mastermind to use Luxio Lab.
You just have to be tired of losing money to disorganization.
What if I'm already using another CRM?
No problem.
We integrate with HouseCall Pro (and are working on ServiceTitan, Jobber, etc.).
Reach out and we'll make sure it works with your setup.
What if I have questions after I sign up?
We've got you.
You'll get an onboarding call to set everything up for you...
Plus a support team that actually responds.
And if you're on the Pro plan... priority support queue.
You're not alone in this.
What results can I realistically expect?
Here's what we've seen with beta users:
→ 40-60% more leads converted (because speed-to-lead is automatic)
→ 20-30% more estimates closed (because follow-up is relentless)
→ 5-10 new Google reviews per month (without asking a single customer)
→ $15K-$20K in reactivated revenue per quarter (from past customers you forgot about)
Your results will vary based on lead volume and market... But the pattern is consistent:
You stop leaking money. And you start capturing what was already there.
You've Been Running This Business on
Raw Talent and Hustle.
It's time to give yourself a system that actually works for you 24/7 on autopilot. Luxio Lab captures every lead, follows up automatically, and turns your past customers into a referral machine... All while you're doing what you're actually good at.
Month-to-month. No contracts. White Glove Setup included for founding members.